Ray is President of O. R. Travers Forestry Consultants Inc.

travers-ray2 Ray is President of O. R. Travers Forestry Consultants Inc. and an advocate of positive impact forestry. Instead of assuming the future will be an extension of the past, he encourages everyone to develop their discovery skills.Peter Drucker defined innovation as “change that creates a new dimension of performance.Innovators ask questions to better understand why things are the way they are, and how they might be improved. They search for new insights, make new connections, see new possibilities and propose new concepts and methods;Innovators have sharp powers of observation;

Innovators have diverse networks, so they are well informed by those with other perspectives and ideas;

Innovators constantly explore their world, experiment and test their ideas.


Ray’s forestry career in British Columbia, since 1966.
During this time Ray has initiated a number of policy and planning innovations.


  •  Logging operability (profitability) classification;
  • Falldown effect;
  • Environmentally sensitive areas;
  • Ecoforestry:
  • Community Forests;
  • Forest Certification;
  • Growing high quality wood;
  • Commercial thinning;
  • Extended rotations;
  • Managing forests for all values.


Ray has a reputation for “thinking outside the box”

An example of finding a solution to a tough problem, is the nine-dot puzzle – where the challenge is to connect all dots by a continuous (four part) straight line.

Only by thinking outside the self-imposed limits of the nine-dot puzzle does a solution become possible.


Great minds from the past help us understand the creative thinking process.

Aristotle’s Law of Identity “ Something is what it is.”

Socrates’ Law of Causality “Behind every effect there is a cause.”

Important questions to ask are:

#1: What is happening now?

Do we have the facts, validated by reliable data?

#2: How can we overcome distortion, bluffing and illusions?

Free thinking (High level creativity) out produces constrained thinking every time.

Test all assumptions to ensure they are ecologically, economically and socially sound.

#3: What is our vision for positive change?

Dreams are doable when grounded in reality. What are the possibilities?

#4: What are the causes and effects?

Why? Why? Why?

#5: Are we open to positive change?

People do not fear change. They fear loss. Create options for mutual gain.

#6: What are the problems and opportunities?

“Feed opportunities and starve problems (Peter Drucker)” (Problems cannot be ignored)

#7. What concepts and methods will we use choose to get from “here” to “there?”

We always have a choice.

#8. What skills and knowledge are needed?

Learning what works, what does not, and what must be done to continuously improve.

#9. Will we produce the desired results?

Will the actions move the outcomes closer to the stated goal?


Effective action requires:

  • Know what is happening now, by getting the fundamentals right. Projects do not fail at the end, they fail at the beginning.
  • Stop doing what is not working.
  • Innovation


Inspirational Quotes

“The answer is out there – if you’re looking for it.” Thomas Edison

“Waste is anything we did not get right the first time.” Ray Anderson

“Decision-making is easy when you know what your values are” Roy O. Disney.

“ The best way to predict the future is to create it” Peter Drucker




Oliver Raymond (Ray) Travers, R. P. F.

  • Present Address:
  • 1709 Carnegie Crescent, Victoria, British Columbia, Canada V8N 1P2
  • telephone: 250-477-8479
  • email : rtravers@islandnet.com
  • Canadian Citizen:
  • Born 1942, McBride, British Columbia, Canada


  • B. Sc. F. 1966, Faculty of Forestry, University of British Columbia (Silvics Option)
  • M. F. 1970, Faculty of Forestry, Oregon State University (Major, Forest Management; Minor, Silviculture)


  • 1966-71: Environmental Forester, British Columbia Forest Products Ltd., Vancouver Island
  • 1972-74: District Superintendent, Indian and Northern Affairs, Inuvik, Northwest Territories
  • 1975-81: Planning Forester, Environment and Land Use Committee Secretariat, Province of British Columbia
  • 1982-90: Forestry Specialist, Recreational Fisheries Branch, Ministry of Environment, Province of British Columbia
  • 1990 – present: Private Forestry Consultant, Victoria, B. C., Canada


  • Member since 1971 of the Association of British Columbia Forest Professionals
  • Member, Forest Stewards Guild
  • Member, International Society of Arboriculture.